Episode 54

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Published on:

13th Apr 2022

Lifting The Fog with Joe Thiele of Boundary Fog Furniture

On this episode, host Ethan Abramson sits down with Joe Thiele, owner of the Portland, Oregon based furniture company Boundary Fog Furniture


This episode is brought to you by Jobber - getjobber.com/ethan 


Some people plan on starting a furniture company. They dot all the I’s and cross all the T’s, and open their doors on the first day ready to go. And some people, like Joe, build their company organically. They develop their design voice and their business playbook as their company grows and evolves.


During his evolution, Joe has certainly found his style. And through ups and down, he has also come to a greater understanding of how he wants to run his business - In a way that works best for him.


Follow along as we talk about educating your customers, balancing social media to help your bottom line, growing a business your own way, and much more

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About the Podcast

Building a Furniture Brand with Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. 



Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. 



To learn more about the show visit - http://buildingafurniturebrand.com/" target="_blank">buildingafurniturebrand.com

About your host

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ethan abramson